Learn how to use Facebook products for marketing. Whether you're starting a small business or work for a global ad agency, Facebook Blueprint is designed to help anyone market a business more effectively. Courses are free, online and self-paced. To get started, all you need is a Facebook account.
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TOP STORIES
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, cheaper than the next most affordable social media ads channel (Twitter).
You can spend as little as per day on Facebook advertising and see significant results.
Sounds great, right!
We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve been taking to build up your knowledge.
Browse courses by category
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Choose ad formats
See all the ways you can bring your business's story to life. We'll show you how to engage your audience using images and videos.
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Increase in-store sales
Learn about the right Facebook solutions that can help you drive foot traffic and in-store sales.
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Learn about Messenger
How can you engage with your community and potential customers? We'll show you the basic and advanced features of Messenger.
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Manage ads
Keep the momentum going with your ads. See how easy it is to manage and edit your ads, all in one place.
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Measure ad performance
Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.
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Build awareness
Reach more people and increase awareness of your business. Here's how Facebook can help.
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Generate leads
How can your business continue to grow? Learn how to find new customers who are more likely to make a purchase.
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Get creative inspiration
Design your ads for mobile using compelling creative. We'll share tips for getting your ad noticed.
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Get started with Facebook
Begin with a solid foundation. If you're new to using Facebook to grow your business, this is your starting point.
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Get started with advertising
Ready to run ads that work? Here's how you can create ads to reach the right people in the right places.
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Increase online sales
Get more value out of every minute and dollar you spend. Learn how to drive people to make online purchases.
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Learn advanced buying options
Learn about buying options like reach and frequency and creating campaigns that complement TV placements.
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Target the right audience
Learn how to use our powerful targeting tools to identify your most meaningful audiences.
